The story of Sam I Am Boutique begins all the way back in 2012 in a 1969 Airstream. This is where Samantha, or Sam, as most folks call her, started her traveling boutique. After taking her show on the road for five years, she decided to open a brick-and-mortar store in the Bergheim area before finally moving to Bulverde in 2019.

Today Sam and her sister Nichole manage Sam I Am together. While Nichole oversees the day-to-day operations, Sam focuses on growing the business - and together, they are a powerhouse team.

The sisters are small-town girls who love spending time with their families, and both share a passion for the country and western lifestyle. When they're not busy at the store, they raise Texas longhorns and love ranching!

Most recently, Sam and Nichole have teamed up to take on much larger shows all over the United States!

Thanks for taking the time to learn a little more about the faces behind Sam I Am Boutique. Enjoy your shopping!